Brand Storytelling for Your Organization

*Full participation in the program is applicable for 1.25 GPCI Education points. Scroll down for details.

Brand storytelling is a key factor in developing and strengthening relationships and trust. But do we understand if we are conveying our brand story, or are simply focused on storytelling? In this webinar we will discuss the difference between brand storytelling and storytelling for marketing, how to recognize your brand story and best practices to share it, and the elements needed to highlight your organization's image.

SPEAKER:

Johnna Lacey is the CEO and founder of J.M. Lacey Communications, LLC , which focuses on writing and brand storytelling, training and coaching. J.M. Lacey Communications empowers business owners to effectively communicate their purpose by teaching them through a systematic process how t find and tell their unique story to impact the world. Built on empathy and the desire to eliminate frustration for business owners, leaders and nonprofits, J.M. Lacey Communications seeks ways to simplify what has been unnecessarily complicated using proven systems to achieve results. Johnna has been writing professionally for more than 20 years, but writing creatively for 40. She can be reached through her website, email (jmlacey@jmlacey.com), LinkedIn 

Schedule:

• 11:45 am: Announcements & Networking
• 12 noon – 1:15 PM: Program

Cost:

• Non-members: $30
• Members: FREE! Join GPLH today and attend this event for free!

*Grant Professionals of Lower Hudson is a provider of presentations that have been accepted into the GPCI Accepted Education Program.

Full participation in the above outlined presentation is applicable for indicated GPCI Education Points towards acquiring the GPC (Grant Professional Certified) or maintaining the GPC certification.

GPCI administers the GPC, an accredited certification program that measures an individual’s ability to provide quality grant-related services within an ethical framework. GPCI accomplishes its mission through the identification of grant professionals who display outstanding expertise and ethical practices as measured by a psychometrically valid and reliable assessment tool. To learn more about GPCI, visit https://www.grantcredential.org.